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Marketing to Millennials: Welcome to The Participation Economy
Marketing to Millennials, understanding how they use the web and reaching them in ways that compel action is a challenge that brands everywhere face. And it’s something I call “the Participation...
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Book Review: Marketing to Millennials
They got me with the introduction. “They” being authors Jeff Fromm and Christie Garton. The hook for me? Stats. The Marketing to Millennials intro isn’t the standard, “why we wrote this book and...
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